seo projects

Strategic SEO Audit & Editorial Consulting  

The analysis covered technical, content-related, and strategic aspects, with the goal of identifying critical issues and opportunities to enhance organic visibility.

The project concluded with a set of practical recommendations, SEO-oriented content proposals, and an editorial plan based on seasonal analysis and keyword research.

Client Feedback:

"Roberto did an excellent job analyzing the site, pointing out errors to correct and providing actionable suggestions and best practices to make the site more effective.
He delivered outstanding, thorough, and precise work — now I know exactly what steps to take to improve my website’s performance.
Regularly checking for potential errors is crucial.
I will definitely reach out to him again in the future for another review."

Strategic SEO, Content Architecture & Annual Editorial Planning

Comprehensive SEO intervention for a local fitness business aimed at transforming the website from a simple online brochure into a structured client acquisition system.

The project included:

• Full technical SEO audit

• High-intent local keyword research

• Local competitor analysis

• Creation of a structured programs HUB page

• Development and optimization of dedicated service pages

• Image optimization and performance improvements

• EEAT reinforcement through professional trainer bios

• Design of a 12-month editorial calendar based on seasonality and real search demand

• Implementation of tracking and performance monitoring
  
  

The strategy was designed to align SEO with business objectives, focusing not only on rankings, but on attracting users with real membership intent and strengthening brand authority.