Roberto Neri: Freelance SEO Strategist & Copywriter

I help professionals, content site owners, and small businesses grow online through optimized content and tailored SEO strategies.

More specifically, I work with digital creators, bloggers, professionals, content site owners, independent tour operators, hospitality businesses, cultural institutions, and companies.
My role is to improve the online visibility and conversion rates of those who choose to work with me.
I create optimized content and personalized SEO strategies aimed at standing out within Google's ecosystem.

I focus on analyzing, optimizing, and enhancing existing content, identifying new editorial opportunities, and developing data-driven SEO plans designed to attract qualified organic traffic aligned with the project’s goals.

Every project is approached strategically and tailored to highlight the thematic and seasonal uniqueness of each site, with the goal of building solid, sustainable, and measurable organic growth over time.

Find out more About Me

Explore my Copywriting Portfolio

Check out my SEO Projects

Roberto Neri, SEO strategist and copywriter – half-length portrait

A Selection of My Work as a Copywriter

Roberto Neri during the reenactment of the Battle of Kawanakajima, dressed as a samurai and seen from behind while walking toward the battlefield

Reenactment of the Fourth Battle of Kawanakajima

Reliving the Fourth Battle of Kawanakajima

Historical and tourism promotional article for the travel blog Warmcheaptrips.com.
Produced in collaboration with the Fuefuki City Tourism Website and the "The Peach City – Fuefuki" Instagram and Facebook accounts.

The article offers an in-depth overview of the Fourth Battle of Kawanakajima (1561), one of the most famous clashes of the Sengoku period, featuring daimyos Takeda Shingen and Uesugi Kenshin.

The text combines a detailed cultural overview with a thorough reconstruction of the military events. One entire section is dedicated to the annual historical reenactment held in Fuefuki (Yamanashi), which I personally attended to document and promote the event.

The article aims to enhance the historical and cultural heritage of the city, offering readers an experience that blends knowledge, immersion, and cultural tourism.

Read the Article (written in Italian)

Makazole Mapimpi, South Africa’s winger, scores a try in the 2019 Rugby World Cup final in Japan

First Try of the 2019 Rugby World Cup Final in Japan

2019 Rugby World Cup Final Coverage

Live match coverage article from the Yokohama Stadium, Japan, written for OnRugby.it.

During my collaboration with OnRugby.it, I authored numerous articles: informative pieces, interviews, press conference reports, and live sports coverage like this one.
These articles were written in real-time during the matches and published immediately after the final whistle, with no time for revisions — an exercise requiring:

Fast and clear writing
Time management under pressure
Synthesis and attention to key moments
Editorial autonomy
Adaptation to sports journalism language

Read the article (written in Italian)

The small white samurai castle of Shiroishi, photographed from its inner courtyard

Visiting Zao and Shiroishi in Two Days

English-language article written for Guidable.co, an information platform for foreign residents in Japan.
Collaboration with N Corporation, a Tokyo- and Zao-based company active in the real estate, resort, and tourism sectors.

The piece describes my lodging experiences (as requested by the client), key attractions, and the cultural and tourism activities of the area: ski slopes, the famous "snow monsters," Onsen (Japanese hot springs), Buddhist and Shinto temples, restaurants, bamboo forests, endless rice fields, a magnificent 900-year-old cedar tree, an archery school, the Shiroishi samurai castle, and the region’s traditional Kokeshi dolls.

The article also features:

A section about Yoshihiro Takeda, a local ceramic master.
A section about Shiroishi’s samurai history.
Insights into daily life with the locals, markedly different from those in Tokyo and other major cities.

The main goal was to promote local tourism, offering readers an authentic immersion into Japanese culture, far from the typical overcrowded tourist routes.

Read the article

Cover of the book "Uomini d'Italia"

Uomini d'Italia

This book intertwines rigorous historical analysis — based on in-depth archival research and primary/secondary sources — with the unpublished personal stories of two Italian World War II veterans.

The book is structured in four parts:

Two parts focusing on historical context analysis.
Two parts giving voice almost entirely to the veterans’ testimonies.

The military events of the Royal Italian Army campaigns in Greece-Albania, Russia, and North Africa are covered in great detail.
Significant space is also devoted to the veterans' pre- and especially post-war lives, shaped by the challenges of rebuilding and reinventing themselves in a completely transformed Italy.

The project stems from my passion for history and aims to restore humanity and depth to a historical memory often neglected, distorted, or forgotten.
Alongside data and facts, the book brings to light the faces and words of two men who, swept into the most dramatic armed conflict in history, fought to retain their humanity.

I personally oversaw every aspect of the project — from writing to research, from conducting interviews to publishing via Amazon KDP.
The book is intended for both specialists and general readers, written in an accessible style while respecting the complexity of historical dynamics.

Published in April 2021 (available only in Italian)

ISBN e-book: 979-12-200-8275-4
ISBN paperback: 979-12-200-8274-7
ISBN hardcover: 979-12-210-8711-6

View the Book (Affiliate Link)

Contact me via email

info@robertoneri.com