Advertising EN

Organic optimization of the product page for a history book and management of Amazon Ads campaigns

Project goals

• Optimize the product listing to improve organic ranking

• Test and manage advertising campaigns to increase visibility, CTR, and sales
  
  

Activities carried out

1. Product page optimization on Amazon

• In-depth research of high-potential keywords for the target audience

• Writing the title, subtitle, and description with an SEO approach and persuasive copywriting

• Selection of strategic categories and tags to increase the chances of appearing in searches

• Testing different versions of images and text to improve click-through rate
  
  

2. Amazon Ads campaign management

• Creation and management of Sponsored Products campaigns

• Performance analysis to optimize CPC and CTR

• Keyword research and targeting strategies

• Budget redistribution based on conversion metrics
  
  

3. Continuous analysis and optimization

• Constant monitoring of CTR, CPC, and product page ranking

• Adjustments to the listing based on performance data

• Integration of organic and paid strategies to maximize visibility
  
  

Results achieved

• Increased CTR through targeted tests on title, description, and images

• Improved organic visibility compared to the launch period
  
  

Skills developed

• SEO for e-commerce and marketplaces

• Persuasive copywriting for product listings

• PPC campaign management (Amazon Ads)

• Data analysis and optimization based on performance metrics